Privacy Policy

Last updated:

This Privacy Policy describes how Purifypurificati, operating at purifypurificati.world and located at 40/37-39 Albert Rd, Melbourne VIC 3004, Australia, collects, uses, stores, and protects personal information in connection with our active recreation programs, including bush trail expeditions, urban park fitness circuits, coastal kayak adventures, and related packages and services.

1. Introduction

Purifypurificati is committed to protecting the privacy of individuals who visit our website, enquire about our programs, register for sessions, or participate in any of our active recreation activities. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) when handling personal information.

By using purifypurificati.world, submitting an enquiry through our contact form, booking a recreation package, or participating in our programs, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please refrain from using our services or providing personal information.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when interacting with Purifypurificati, including but not limited to:

Full name and preferred name for session registration and communication purposes
Email address for booking confirmations, program updates, and enquiry responses
Telephone number when provided for scheduling and emergency contact during outdoor sessions
Messages and enquiries submitted through our contact form regarding programs, packages, or general information
Consent records confirming your agreement to personal data processing as required by our contact form
Booking and payment details when purchasing Coastal Trail Explorer, Urban Park Fitness Circuit, Weekend Adventure Bundle, or other recreation packages
Emergency contact information and relevant health disclosures necessary for safe participation in outdoor activities
Feedback, testimonials, and survey responses related to your experience with our programs

2.2 Information Collected Automatically

When you visit purifypurificati.world, certain technical information may be collected automatically through cookies and similar technologies, including:

Internet Protocol (IP) address and general geographic location derived from IP data
Browser type, version, and operating system
Device type and screen resolution
Pages visited, time spent on pages, and navigation paths through our website
Referring website or search terms that led you to our site
Date and time of visits and interactions with website features

For detailed information about cookies and tracking technologies, please refer to our Cookies Policy.

2.3 Information From Third Parties

We may receive personal information from third-party service providers who assist us in delivering our active recreation programs, such as payment processors, booking platforms, and insurance providers. Any information received from third parties is handled in accordance with this Privacy Policy and applicable Australian privacy legislation.

3. How We Use Your Information

Purifypurificati uses personal information for the following purposes related to our active recreation programs and services:

Processing and managing bookings for bush trail expeditions, park fitness circuits, coastal kayak adventures, and bundled weekend packages
Communicating with you regarding session schedules, weather-related changes, safety briefings, and program updates
Responding to enquiries submitted through our contact form or other communication channels
Providing customer support and addressing questions about our programs, pricing, and policies
Ensuring participant safety during outdoor recreation activities by maintaining emergency contact records and relevant health disclosures
Processing payments and issuing receipts for program purchases in Australian dollars
Improving our website, programs, and customer experience through analysis of usage patterns and feedback
Sending promotional communications about new programs, seasonal offerings, and special events, where you have provided consent
Complying with legal obligations, resolving disputes, and enforcing our Terms of Use and Return Policy
Protecting the rights, property, and safety of Purifypurificati, our participants, guides, and the public

4. Legal Basis For Processing

We process personal information on the following bases under Australian privacy law:

Consent: When you tick the consent checkbox on our contact form or opt in to marketing communications
Contractual necessity: When processing is required to fulfil our obligations under a booking or service agreement for recreation programs
Legitimate interests: When processing is necessary for our legitimate business interests, such as improving services and ensuring safety, provided these interests do not override your privacy rights
Legal obligation: When processing is required to comply with applicable laws, regulations, or court orders

5. Data Sharing And Disclosure

Purifypurificati does not sell, rent, or trade your personal information to third parties. We may share personal information in the following circumstances:

With qualified recreation guides and session leaders who require participant information for safe program delivery
With payment processing providers to facilitate secure transactions for program bookings
With insurance providers when claims or incidents related to outdoor recreation activities require documentation
With technology service providers who host our website, manage email communications, or provide analytics services, subject to confidentiality agreements
With emergency services or medical personnel when necessary to protect participant health and safety during outdoor sessions
When required by law, regulation, legal process, or governmental request
In connection with a merger, acquisition, or sale of business assets, with appropriate notice to affected individuals

All third-party service providers are required to handle personal information in accordance with applicable privacy laws and only for the purposes specified by Purifypurificati.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

Contact form submissions and enquiry records: retained for up to three years from the date of submission unless a booking relationship is established
Booking and participation records: retained for seven years to comply with financial record-keeping requirements and potential liability claims related to outdoor activities
Health and emergency contact disclosures: retained for the duration of your participation plus two years thereafter
Marketing consent records: retained until consent is withdrawn plus a reasonable period for record-keeping
Website analytics data: retained in aggregated or anonymised form for up to twenty-six months

When personal information is no longer required, we take reasonable steps to destroy or de-identify it in a secure manner.

7. Data Security

Purifypurificati implements appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. These measures include secure hosting infrastructure, access controls limiting employee and contractor access to personal data, encryption of data in transit using HTTPS protocols, and regular review of our security practices.

While we strive to protect your personal information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to promptly addressing any suspected data breaches in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988.

8. Your Rights

Under Australian privacy law, you have the following rights regarding your personal information held by Purifypurificati:

Right of access: You may request access to the personal information we hold about you
Right to correction: You may request correction of inaccurate, incomplete, or out-of-date personal information
Right to deletion: You may request deletion of your personal information where it is no longer needed for the purposes for which it was collected, subject to legal retention requirements
Right to withdraw consent: You may withdraw consent for marketing communications or data processing where consent is the legal basis, without affecting the lawfulness of prior processing
Right to complain: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the details provided in Section 12 of this policy. We will respond to your request within a reasonable timeframe, typically within thirty days.

9. International Data Transfers

Some of our technology service providers may store or process data outside Australia. Where personal information is transferred internationally, we take reasonable steps to ensure that recipients comply with privacy standards comparable to those required under Australian law, including through contractual safeguards and due diligence on provider privacy practices.

10. Children's Privacy

Our standard active recreation programs are designed for participants aged sixteen and above. We do not knowingly collect personal information from children under sixteen without parental or guardian consent. Youth programs for participants aged twelve to fifteen require explicit parental consent and additional safety documentation. If you believe we have inadvertently collected information from a child without proper consent, please contact us immediately so we can take appropriate action.

11. Changes To This Policy

Purifypurificati may update this Privacy Policy from time to time to reflect changes in our practices, programs, technology, or legal requirements. The updated policy will be posted on purifypurificati.world with a revised last updated date. We encourage you to review this policy periodically. Continued use of our website or services after changes constitutes acceptance of the updated policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact Purifypurificati:

Address: 40/37-39 Albert Rd, Melbourne VIC 3004, Australia

Phone: +61 1800 094 927

Email: contact@purifypurificati.world

Website: https://purifypurificati.world/